Martin Marklund
+4670-278 45 22


Martin Marklund
Martin Marklund

AB&C is a strategy and business consulting firm. The business is run by me, Martin Marklund. This is my mindset:

Digital first – I’m a computer geek and an IT enthusiast. It is crucial to have a digital know-how and a data-driven way of working when the digital era is changing the playing field for all companies. Digital forces us to evolve.

Corporate financeI enjoy working with numbers (and humans). My way of working is characterized by business sense and result orientation focusing on client value.

Value driven – I am driven by a co-creative approach where my work with the client is characterized by commitment, collaboration and entrepreneurship.

I live to learn; I live to perform;
I live to feel good; and I live to have fun!

I have lived on three continents and am fascinated by different cultures. I grew up in the north of Sweden in front of a computer screen or playing soccer and ice hockey. Recently, food, music, nature and outdoor activities have become important parts of my life. I can call myself a Swedish Classic since 2012.


A personal consulting firm that creates value from strategy to implementation. Our success depends on a spirit of deep co-creation, digital know-how and corporate finance expertise.

Progress Over the Years


AB&C Ventures AB

I went full time with my strategy & business consulting firm.

2015 – 2022

AZ Growth Capital AB

Joined AZ Growth Capital as the first employee. As a M&A firm with focus on digital transformation we’ve partnered with clients such as Loomis, Dometic, and Nederman.

Key learnings: Buy & sell side M&A and digital strategy

2017 – 2022

Hortus Group AB

As a member of the AZ Growth Capital team I co-founded the investment company Hortus Group. I built the brand and company profile for Hortus, was a key member setting the investment structure and raised 180 MSEK. Hortus is currently majority owner in three portfolio companies. I managed the transaction process from market screening and analysis, identifying investment opportunities, initiating contacts, valuations, deal structure and indicative bid, letter of intent, due diligence, and support in final negotiations with share and purchase agreements.

I was actively involved in all of our portfolio companies and still represent Hortus as a board member in one of them.

Key learnings: Finding and evaluating investment opportunities and active ownership

2014 – 2015


I consulted 30 start-up companies with fundraising and coordinated with banks, business angels, and VC firms.

Key learnings: Corporate finance and screening startups

2013 – 2014

Railcare Group AB

Financial controller. Developed and implemented an IT application for performance management and decrease of working capital.

Key learnings: Accelerated IT skills and financial controlling

2013 – 2014

EDI Solutions AB

Blooming IT start-up where I worked two days a week as a CEO assistant.

Key learnings: Consulting, business modeling, and strategy

2013 – 2014

Gothenburg School of Business, Economics and Law

Management of Growing Enterprises, Degree of Master.


Accenture MCT 2014

Accenture Management Consulting Training 2014.


Rocky Mountain College, Montana, USA

Business, Business Management.

2010 – 2013

Linnaeus University, Växjö, Sweden

Bachelor of Science with specialization in Enterprising & Business Development.

Selection of ongoing and completed mandates


“Martin is supporting me and the management team in our rapid growth journey. I appreciate Martin’s attitude. He has great commitment and structure in his work. Martin also sees the overall picture and context very quickly.”

– Håkan Wifvesson, CEO


“Martin was involved in creating and executing a strategic M&A transaction with us. Martin is curious, has a desire to learn and a great interest in the company’s development. I am impressed that he quickly learned our complex product and market.”

– Mattias Guldstrand, CEO

You can find our office in the center of Malmö

Stora Varvsgatan 6a, 21119, Malmö, Sweden

AB&C has its office at Media Evolution City. It is the hub for digital and creative industries in Malmö.

Public transport – 7 minute walk to/from Malmö Central Station, a hub for trains, regional and local buses. Skånetrafiken’s bus lines 3 and 5 stops right outside the house (Dockan stop).

Car – Parking/garage space close to Dockan on Isbergs gatan and Hallenborgs gata

Visiting address

Feel free to contact me by phone, text or email

Martin Marklund
Martin Marklund

Visiting address


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